What is Digital Marketing?
Marketing your business uses an electronic device or internet is called Digital Marketing. There are many online channels like social media, search engines, emails, mobile apps and many more.
Advertise your business through digital channels is called digital marketing. You can learn more about digital marketing from wikipedia.
Why is Digital Marketing important these days?
Traditional marketing exists in print ads, billboards or physical marketing while digital marketing exists online and people spend more time on their devices these days than ever. So there is a big chance to get noticed.
With digital marketing, you can analyze your marketing efforts and retarget your audience as well. And digital marketing is cheaper than traditional marketing.
Digital Marketing Examples
- Social Media Marketing
- Search Engine Optimization
- Content Marketing
- Pay Per Click
- Affiliate Marketing
- Email Marketing
- Marketing Automation
Here is a quick view of some of the most important and main digital marketing channels because there are many more.
1. Social Media Marketing
As the name tells it is the type of marketing in which you are marketing your business using social media channel like:
These channels promote your business. You can choose your marketing purpose like generating leads, drive traffic and brand awareness.
2. Search Engine Optimization
SEO is optimizing your website according to search engine guidelines to get free/organic traffic and rank higher on search engine result pages.
There are a number of ways to approach SEO. Which Includes:
Keyword research is the main part of on-page SEO because it focuses on all the content that exists “on the page” of the website. By doing keyword research you see the traffic and user intent for the particular keyword and then optimize your site and then search engine start ranking your site.
This type of SEO involves all the activities that take place “off the page” while optimizing your website. It means the links which come from other related websites to your website. And these links are called inbound or backlinks.
Backlinks are working as a vote in the eyes of search engines. If an authoritative website in your niche gives a link to your website, your search engine ranking will improve.
You can also gain backlinks by writing guest posts for other blog websites, in which you mention your website link.
As the name suggests technical SEO focuses on all the backend aspects of the website like code is well written or not, image compressions, CSS file optimization. These things affect the overall loading speed of the website. Which is a big ranking factor in the eyes of search engines.
3. Content Marketing
The creation and promotion of the content for the purpose of traffic growth, brand awareness, and lead generation is called content marketing. There are many channels which play an important part in your content marketing strategy:
Writing blog posts for your company blogs help you get free traffic and also help your visitors to find the specific information and solution of a problem. There is also an opportunity to convert these visitors into customers.
Ebooks are very helpful to educate your website visitors. It is a form of long content from which you can give information about some topic and gain leads.
Sometimes visitors don’t want to read the long content, so there come the infographics in which you show them content, which they want to learn in a visual form so they can save time.
4. Pay Per Click (PPC)
PPC is a method to drive traffic to your website by paying a publisher every time someone clicks on your ad. This is called pay per click and the most common form of this method is Google Ads. This allows you to pay for the link you want to show on top of search engine results pages as per click basis. The other forms of PPC are:
In this method, your ads will appear on actual websites rather than on search engine result pages. These ads are delivered through various networks, the largest of which is the Google Display Network. You can display text, images and video ads.
Youtube is a large part of many people’s lives and it is the second-largest search engine in the world. Your ad will show in-stream and in-display on youtube and you will only pay when someone clicks on your ad.
5. Affiliate Marketing
These days you hear this term a lot which means you promote someone else’s product or service on your website and receive a commission.
For example, if you are an affiliate with Amazon and you promote their products on your website, if someone buys the product from your affiliate link you receive e commission. It’s simple.
6. Email Marketing
Emails are used to promote specific events and discounts and as well as direct your customers to your website. The type of emails you send in your email marketing campaign are:
• Customer welcome emails
• Blog subscription emails
• Promotional emails
• Follow up emails
7. Marketing Automation
Many companies use software to automate basic marketing operations. The software lets them automate the repetitive tasks which they do manually, Such as
Today newsletters are a great way to market business and email automation helps companies to send newsletters automatically and make a contact list. These tools also tell how many users open the newsletter.
Social media post scheduling
Social media presence is very important for all types of businesses and for this purpose you have to be active on all major social media. And to do that you should post frequently, which is manual and boring work but social media post scheduling automation lets to post automatically on all social media channels you choose. So you can focus more time on other important things.
Campaign tracking and reporting
Marketing campaigns can have different people, content, emails, webpages and phone calls and many more. Marketing automation software helps companies to sort all marketing efforts and track and measure the performance of the campaign.
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If you want to learn digital marketing, the question will arise in your mind that:
What does a digital marketer do?
Digital marketers are responsible for driving brand awareness and lead generation through all the marketing channels both free and paid. These channels include social media, search engine rankings, emails, blogs, and paid advertisements.
Digital marketing experts have many roles these days, in small companies, he is in charge of SEO and Social Media Campaigns and in larger companies, they have specialists for each marketing channel.
Here are some examples of these specialists:
In simple words, the duty of an SEO Manager is to rank the business website on a search engine, so it can appear in searches and get organic traffic. He will work directly with content creators to ensure that the content the produce ranks will be on search engines or not.
Social Media Manager
The role of a social media manager is that he will manage all the social networks for the company and make a posting schedule for written and visual content.
Content Marketing Specialist
They are the creators of digital content. They keep an eye on companies’ blogging calendars and they also develop content strategies. They work with the professionals of other departments to make sure that the products and campaigns the business launches are supported with promotional content on each digital channel.
Does Digital Marketing Work for all businesses?
Digital marketing can work for all types of businesses in any type of industry, it doesn’t matter what your company sells. But digital marketing will not be implemented the same for all businesses.
B2B Digital Marketing
If your company model is business-to-business (B2B), your purpose of marketing efforts should be collecting leads, with the end goal in mind to direct this lead to your professional salesperson.
So in B2B digital marketing, your strategy should be to attract and convert high-quality leads via your website or other digital channels like Linkedin is best for business-to-business marketing.
B2C Digital Marketing
If you are a business to consumer company (B2C), your marketing efforts is to attract people to your website and make them your paying customers. So in B2C, you are less focused on lead generation and more focus on the buyer’s experience. And for B2C types companies, Facebook and Instagram can be more valuable than LinkedIn.
Do I need a big budget for digital marketing?
As you already know, it really depends on what goals you have in mind and what you want to achieve with digital marketing and how many channels you want to use.
Like if you are focusing on SEO and Social Media Marketing for an existing website, the good news is you don’t need much budget for all these. But if you don’t even have a website you should not spend on SEO and Social Media because you did not have an online place where your customers can land and know about your business or service.
So first you should have a website and if you don’t want to outsource this task, you can also make a website on your own.
Now you learn the basics of Digital Marketing and you are ready to try it.